Sebastian-Kneipp-Str. 41
60439 Frankfurt am Main

phone: +49 (69) 505 064 – 120
for calls outside business hours in
Germany only: 0700 772 284 23
fax: +49 (69) 505 064 – 121

Privacy Policy

1. An overview of data protection


The following gives a simple overview of what happens to your personal information when you visit our website. Personal information is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our privacy policy found below.

Data collection on our website

Who is responsible for the data collection on this website?

The data collected on this website are processed by the website operator. The operator’s contact details can be found in the website’s required legal notice.

How do we collect your data?

Some data are collected when you provide it to us. This could, for example, be data you enter on a contact form.

Other data are collected automatically by our IT systems when you visit the website. These data are primarily technical data such as the browser and operating system you are using or when you accessed the page. These data are collected automatically as soon as you enter our website.

What do we use your data for?

Part of the data is collected to ensure the proper functioning of the website. Other data can be used to analyze how visitors use the site.

What rights do you have regarding your data?

You always have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection at no charge. You also have the right to request that it be corrected, blocked, or deleted. You can contact us at any time using the address given in the legal notice if you have further questions about the issue of privacy and data protection. You may also, of course, file a complaint with the competent regulatory authorities.

Analytics and third-party tools

When visiting our website, statistical analyses may be made of your surfing behavior. This happens primarily using cookies and analytics. The analysis of your surfing behavior is usually anonymous, i.e. we will not be able to identify you from this data. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy.

You can object to this analysis. We will inform you below about how to exercise your options in this regard.

2. General information and mandatory information

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations and this privacy policy.

If you use this website, various pieces of personal data will be collected. Personal information is any data with which you could be personally identified. This privacy policy explains what information we collect and what we use it for. It also explains how and for what purpose this happens.

Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.

Notice concerning the party responsible for this website

The party responsible for processing data on this website is:

Global Solutions Europe Ltd & Co.KG
Peter Mißner
Sebastian-Kneipp-Str. 41
60439 Frankfurt am Main

Telephone: +49 (69) 505 064 – 120

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (names, email addresses, etc.).

Revocation of your consent to the processing of your data

Many data processing operations are only possible with your express consent. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

Right to file complaints with regulatory authorities

If there has been a breach of data protection legislation, the person affected may file a complaint with the competent regulatory authorities. The competent regulatory authority for matters related to data protection legislation is the data protection officer of the German state in which our company is headquartered. A list of data protection officers and their contact details can be found at the following link:


Right to data portability

You have the right to have data which we process based on your consent or in fulfillment of a contract automatically delivered to yourself or to a third party in a standard, machine-readable format. If you require the direct transfer of data to another responsible party, this will only be done to the extent technically feasible.

Information, blocking, deletion

As permitted by law, you have the right to be provided at any time with information free of charge about any of your personal data that is stored as well as its origin, the recipient and the purpose for which it has been processed. You also have the right to have this data corrected, blocked or deleted. You can contact us at any time using the address given in our legal notice if you have further questions on the topic of personal data.

Opposition to promotional emails

We hereby expressly prohibit the use of contact data published in the context of website legal notice requirements with regard to sending promotional and informational materials not expressly requested. The website operator reserves the right to take specific legal action if unsolicited advertising material, such as email spam, is received.

3. Data protection officer

Statutory data protection officer

We have appointed a data protection officer for our company.

Global Solutions Europe Ltd & Co.KG
Peter Mißner
Sebastian-Kneipp-Str. 41
60439 Frankfurt am Main

Telephone: +49 (69) 505 064 – 120

4. Data collection on our website


Some of our web pages use cookies. Cookies do not harm your computer and do not contain any viruses. Cookies help make our website more user-friendly, efficient, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called „session cookies.“ They are automatically deleted after your visit. Other cookies remain in your device’s memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site.

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Cookies which are necessary to allow electronic communications or to provide certain functions you wish to use (such as the shopping cart) are stored pursuant to Art. 6 paragraph 1, letter f of DSGVO. The website operator has a legitimate interest in the storage of cookies to ensure an optimized service provided free of technical errors. If other cookies (such as those used to analyze your surfing behavior) are also stored, they will be treated separately in this privacy policy.

Server log files

The website provider automatically collects and stores information that your browser automatically transmits to us in „server log files“. These are:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address

These data will not be combined with data from other sources.

The basis for data processing is Art. 6 (1) (f) DSGVO, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.

5. Analytics and advertising

Google Analytics

This website uses Google Analytics, a web analytics service. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called „cookies“. These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Google Analytics cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

IP anonymization

We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

Browser plugin

You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link:

Objecting to the collection of data

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: Disable Google Analytics.

For more information about how Google Analytics handles user data, see Google’s privacy policy:


6. Plugins and tools

Google Web Fonts

For uniform representation of fonts, this page uses web fonts provided by Google. When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

For this purpose your browser has to establish a direct connection to Google servers. Google thus becomes aware that our web page was accessed via your IP address. The use of Google Web fonts is done in the interest of a uniform and attractive presentation of our website. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

If your browser does not support web fonts, a standard font is used by your computer.

Further information about handling user data, can be found at in Google’s privacy policy at


Google Maps

This site uses the Google Maps map service via an API. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use Google Maps, it is necessary to save your IP address. This information is generally transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of making our website appealing and to facilitate the location of places specified by us on the website. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

Further information about handling user data, can be found in the data protection declaration of Google at


Richard Saunders


London, Americas


He started as a retail buyer and marketer at Boots. He then switched sides to work for Reckitt Benckiser and Heineken where he held various senior leadership roles. Since 2013 he leads Sales Practice in UK

René Wörns






20+ years in senior roles in sales & marketing of major toy company, both local roles and regional ones. Harmonisation of local pricing and execution within regional/ EU framework


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Buyers buy in different need states and channels.
We identify their respective price willingness, their motives and the total value of the holistic product offering to the buyers.
We use advanced analytics and specific market research.


We assess the competencies of brands in a price change process.
We look at key dimensions such as perceived benefits, relative sales price, relative competitive strength and market attractiveness.


We assist in developing values and in using and enforcing them with price increases.

We use price increases smartly to develop pay-for-performance shares in trade spends, lower net growth of trade spends and smart control of market prices.


We derive credible optimal shelf prices and promotion prices from data and facts.
We support you in being perceived as a credible and preferred partner in value creation issues.


We reduce price risk within global key accounts through smart concepts.
We make you fit for profitable growth with global retailers.
We design and accompany the transformation along with a key account specific roadmap.



We create full transparency in trade terms from a business perspective and identify opportunities and risks.
We assign business drivers to the trade terms, assess counterparts and dispensable terms for both partners.


We reduce gross list prices by waiving conditions that are not sustainable or do not provide any services in return. We manage the transformation by simulating effects and benchmarking with best practices. We provide our own tools.


We link the invest-ment in trade terms to the sales strategy.
We prioritise investments in core and non-core conditions.
We operationalise smart conditions with measurement concepts and systematic tools.


We transform trade calculations to pay-for-performance concepts to explain net-net differences.
We reduce risks through net neutral shifts of trade spends in the entire product range.
We use price increases for strategic risk management.


We develop win-win value creation concepts to convince trade partners of the restructuring of the entire price and trade terms system.
We prepare the sales team with smart, fact-based and tactical arguments throughout the negotiation process.



We prepare sales teams for continuous and agile work on value creation from concept to contribution.
We harmonise working methods and follow best practices.
We provide tools including training for sustainable value creation.


We align KAM and CM resources in the organization towards value creation.
We coach and challenge an in- or outsourcing process of the sales force.
We link teams across departments with interdepart-mental processes.


We help in crashes as a challenger with expertise. We accompany new product launches, price increases etc. as a coach. We audit retailer agreements and recommend potential for improvement.


We train the KAMs for value-adding customer presentations and tactical concepts in negotiations.
We develop technical concepts for sales tools.
We develop incentive systems for sales teams.


We provide professional support in the selection, customising and introduction of sales tools.
We redesign sales processes in tool implementations.
We achieve continuity in a transfer of ad hoc tools into new tool solutions.

Effective Shopper Activation


We understand shopper behaviour and help you to determine the crucial interaction points along the shopper journey. We calculate the ROI of measures (offline / online) based on facts and figures.


We effectively manage in-store execution in promotions with a KPI system. We combine KAM and SF capabilities to get the best out of it. We create innovative breakthrough concepts.


We calculate the optimal promotion price with simulation techniques. We find the optimal promotion frequency that matches price positioning. We motivate trade partners with financial and conceptual incentives for selling at the optimal price.


We derive the optimal time, type of offer and measures. We motivate for optimal visibility at all hotspots in the store. We monitor the implementation to find the value destroyers.


We find the path-to-purchase of multi-optional shopper behaviour. We decipher the information, decision and buying behaviour of your shoppers in detail We develop omni-channel strategies.

Perfect POS


We create transparency about the potential success factors and the use of resources at the POS.
We understand where the “ability to win” is given.
We analyse and assess sensitivities for change.


We align a vision of the perfect POS and win-win concept for mutual benefits. We define KPIs for implementation and we set up a measurement system. We develop a roadmap for transformation.


We cluster current stores according to their success characteristics with advanced analytics.
We define targeted tasks and times at the POS by segments.
We manage resources and trade terms to bundle forces.


We steer resources dynamically to the stores with the highest potential. We introduce KPI and benefit-driven thinking. We develop steering processes with automatic course corrections.


We involve sales representatives in analysis and concept phases.
We motivate teams for change – also with a new incentive system.
We develop a technical concept for the sales force tool further development.



We examine the entire value chain and identify all value creation drivers.

We explore ways you can go beyond price to offer more value.


We develop brand-specific and/ or channel-specific  commercial strategies for sustainable growth and increased levels of profitability.


For each purchase occasion, we ensure that you have the right brand, the right packsizes at the right price level in the right sales channels


For your key customers, we design and implement strategic business plans and a transformational roadmap.

We develop an investment mindset, connect investments with business values and track the payback.


We create convincing selling stories focusing on customer-relevant benefits.
We help to emerge from difficult customer negotiations as winners.
We design processes that deliver value.

Dr. Harald Münzberg






Helping clients in Consumer Good and Retail areas. More than 25 years consulting experience in pricing, marketing and sales, business process reengineering and digital/business transformation

Rolf Klein






Rolf Klein has over 25 yrs. of experience in the branded goods industry from KAM to Managing Director for Marketing, SCM and procurement.
Expertise in different markets internationally

Manfred Sigmund






18 years of experience in market research as an employee at Kraft General Foods and Dr. Oetker and as managing director of a market research company. He is one of our experts for advanced analytics.

Thomas Kleinschnittger






Over 25 years experience in sales and marketing. He has held senior management positions at Unilever, Safilo, Ralston Purina and Nestlé. He has broad project experience with key account and condition optimization.

Eric Moraine


France, Benelux


Brussels, Paris


After 35 yrs. in inter-national management at Henkel and Freudenberg he joint GSE as senior partner. He has specific expertise in international sales and general management in France and Benelux.

Benno Daegling






Over 20 yrs. of global consulting experience. His focus is on pricing from trade term optimization to price elasticity topics. He was partner in the FMCG practices of Oliver Wyman and St. Gallen Consulting Group.

Peter Tarrida


Barcelona, Mexico


Senior partner with more than 30 years of experience in FMCG. He held senior management positions both nationally and internationally with Pepsico, Black & Decker and Vileda both Spain and Mexico.

Andreas Mehler






20 years of FMCG and especially Food experience. His work focusses on sales processes and trade term management. He worked with Unilever and Nadler in senior management functions

Ted Amato


Milano, London, New York


He held positions as New Business Director at Kraft Foods and Marketing and Sales Director at Mars before he started his consulting business in Italy to assist Beiersdorf, Cameo, Nestlé and others.

Peter Mißner






Managing Partner at Global Solutions Europe. He has over 25 yrs. of experience in value based pricing strate-gies and value selling. He has led large international projects


Mobile: +49 171 8753582 
Personal Fax: +49 32 21 12 26 85 64 0