We develop go-to-market strategies to bridge between a company’s strategy and the exceptional shopper experiences.
We help to win at the POS by optimal shelf presentations and an effective use of salesforce resources.
We activate shoppers effectively along their touchpoints to buy products and harvest gains from ongoing, rigorous ROI reviews.
We revitalize business and efficiency drivers by using net-net neutral price cuts, trade term reengineering and added value concepts.
We extract perceived value of products from markets. Quantified price models and smart price concepts are key components.
We make sales teams successful by redesigning processes, organizational structures, tools and by building capabilities.