RGM TRANSFORMATION PROGRAMS

Building Revenue Growth Systems that Deliver

Five of the most widely used integrated transformation programs that combine strategy, pricing, operational implementation, and organizational capabilities.

RGM DIAGNOSTICS & GROWTH STRATEGY

Identify where profitable growth really comes from

APPROACH:

  • Strategy Review
    Assessment of current commercial strategy and RGM maturity.
  • RGM Portfolio & Profit Pool Analysis
    Identify growth drivers across brands, packs, channels and customers.
  • Value Chain & Margin Transparency
    Reveal where value is created and where it leaks.
  • Pricing & Trade Term Diagnostics
    Evaluate price positioning, elasticity and condition structures.
  • Shopper & Promotion Effectiveness
    Assess promotion ROI, activation impact and negotiation performance.

Outcome

A clear Revenue Growth Strategy with quantified value pools and strategic priorities.

VALUE PRICING & TRADE TERM TRANSFORMATION

Align pricing, value proposition and trade terms for profitable growth

APPROACH:

  • Value-Based Pricing Architecture
    Define optimal price-pack architecture and recommended, non-binding consumer price positioning.
  • Price Competence & Price Corridor Management
    Strengthen internal price architecture and governance across markets and channels.
  • Trade Term Restructuring
    Transform legacy conditions into transparent pay-for-performance models.

Outcome

A coherent pricing and trade term system that supports margin logic and strengthens retailer partnerships.

SELL VALUE & NEGOTIATION EXCELLENCE

Equip your commercial teams to sell value instead of price

APPROACH:

  • International Buying Alliance Navigator
    Strategies and negotiation approaches for IBGs and cross-border retailers.
  • Value Selling Stories
    Translate product value into compelling retailer arguments.
  • Commercial Business Modelling
    Build fact-based negotiation scenarios and value simulations.
  • Joint Business Planning
    Develop growth-oriented partnerships with key retailers.
  • Training & Operational Coaching
    Equip sales teams with negotiation skills and practical tools.

Outcome

Sales teams that confidently defend value and negotiate profitable agreements.

SHOPPER ACTIVATION & PERFECT POS

Turn POS insights into superior market execution

APPROACH:

  • Promotion Strategy & ROI Optimisation
    Align promotion intensity with pricing strategy and brand positioning.
  • New Activation Concepts
    Combine classical promotions with new shopper engagement models.
  • Assortment & Channel Prioritisation
    Define the right portfolio for each retailer and channel.
  • Perfect POS Strategy
    Identify the stores and categories where execution matters most.
  • Field Force Transformation
    Align service intensity, tasks and incentives with growth potential.

Outcome

More effective promotions, stronger shelf presence and higher in-store impact.

EMBED REVENUE GROWTH MANAGEMENT

Turn Revenue Growth Management into a core organisational capability

APPROACH:

  • RGM Governance & Decision Framework
    Define clear responsibilities, decision rights and performance steering across markets, functions and customers.
  • Commercial Operating Model
    Design roles, processes and collaboration between Sales, Marketing, Finance and Category Management.
  • Data, Tools & Infrastructure
    Implement pricing, promotion and trade term tools supported by reliable data foundations.
  • Capability Building
    Develop RGM skills across commercial teams through targeted training and practical application.
  • Change Management & Leadership Alignment
    Drive adoption through leadership engagement, communication and structured change programmes.

Outcome

Revenue Growth Management becomes embedded in the way your organisation makes commercial decisions.

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